Our Story
Liviny wasn't born as a business plan. It began as a personal journey — the search for cosmetics as luxurious as they are pure. This is the story of how one bathroom cabinet full of “luxury” grew into a community of people who believe in nature.
— Natalie Podolská, Founder
The year is 2014. Long before the first online shop existed, I'd already thrown myself into nutrition, personal growth and an overall healthy lifestyle — from Ayurveda to skincare. Today I'd call it a philosophy of living: Ayurveda and longevity, in practice.
I was inspired back then by Jennifer Stano — a woman who traded luxury brands like Chanel and Dior for natural alternatives. That was my wake-up moment. I realised that my entire beauty routine, worth tens of thousands of crowns, had essentially the same ingredients as an ordinary drugstore cream: petroleum derivatives, parabens, sulphates, and substances we now know disrupt hormonal balance.
„I decided I had to change that. Mostly for my own sake.“
2014 — today
I gave away my branded cosmetics and started ordering the best organic products from around the world. I immersed myself in studying ingredients — INCI lists, active compounds, certifications. And I discovered two things: luxury natural cosmetics exist. And almost nobody in Czechia knew about them.
Back then, natural alternatives on the Czech market unfortunately meant poor formulas with barely any active ingredients. That kept me up at night.
After two years of studying, we brought the first brand to Czechia: Australia's Eco by Sonya. Our first project was born — ecopure.cz.
We borrowed money from my husband's grandmother back then (whom we're still deeply grateful to), had zero business experience, a beautiful vision, and one tonne of goods on its way from the other side of the world. And, above all, a personal story that kept pushing me forward.
My husband looked after the warehouse, bookkeeping and the online shop. I looked after our customers, marketing and social media. That work brought me so many wonderful people and new friends.
My love for skincare and overall health led me to study skin care, rituals and Ayurveda in depth — something that still guides me today.
We knew we wanted to offer other products we used ourselves too — more skincare as well as supplements. I was essentially just passing on what I was already living myself.
And it works best when you love what you sell. When your work brings you joy and fulfilment, it stops being a business and becomes a calling. That's exactly how Liviny came to be.
The people behind Liviny
By 2020 we knew that selling multiple brands was more than the two of us could manage, the way we had for four years as a couple. So our family business began to grow with people we can't imagine Liviny without today.
Founder & Brand Development
The soul of the project. She chooses the brands, studies ingredients, shapes the vision, and passes on everything she lives by herself — from Ayurveda to longevity.
Customer Care & Social Media
Natalie's right hand and one of her closest friends. She started in the warehouse and the online shop; today she looks after you — our customers — and helps shape the whole Liviny brand.
Distribution & Wholesale
Makes sure every order — for customers and wholesale partners alike — arrives on time and with the care you deserve.
Thanks to you, we know our work reaches further than we could alone. We're building a community of people who believe in nature — and love luxurious, high-end cosmetics all the same. The best of both worlds.
Thank you for being part of the Liviny story.
Natalie & the Liviny team
